2007 February archive at Gypsy Bandito

Archive for February, 2007

Movie Marketing 2.0

Published February 28, 2007 in Advertising and Marketing. 0 Comments

In the last couple of days, the official site for Black Snake Moan launched. Starring Samuel L. Jackson and Christina Ricci, it is about a man who chains a girl to a radiator in an attempt to cure her from her promiscuity. As Ricci told MTV, her character is:

a girl who suffers physical flashbacks to a childhood rape. Some women and young girls freak out, panic, and need to cut themselves. [My character] needs to cause herself the same kind of pain when she has panic attacks by having anonymous sex.

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Breaking News: The Internet

Published February 27, 2007 in Social Media. 0 Comments

It’s strange to think how something that has such a profound impact on our day to day interactions is so young. A kind of prodigal son if you think about it. In either case, here’s a clip of the CBC “breaking the story” on the Internet.

Via Capital PR.

(NB: I’ve filed this under the category “Social Media” because, let’s face it, that’s where the Internet was headed from the get go — just watch.)

[youtube]1n4fDgmrF3o[/youtube]

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Old Skool Apple vs Microsoft Battle

Published February 27, 2007 in Advertising and Marketing. 0 Comments

Well, we’ve all seen the famous Mac ads. But this juxtaposition is such a blast from the past that it makes me want to breakdance. Without further ado:

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Content is King, but Distribution is President

Published February 27, 2007 in Social Media and Marketing. 1 Comment

Here at AnAesthetic, we subscribe to the philosophy that Content is indeed King. However, 90% of our work isn’t so much producing the content itself, but disseminating. In fact, it’s more than that. It’s also getting it noticed and linked. Usually when someone contacts us, they already appreciate the value of content. In fact, they might even already have a strong idea of what their content should look like, or have even started producing it already. It’s the challenge of how to exploit to their advantage that usually necessitates getting in touch with us.

Lee Odden over at the Online Marketing Blog seems to be able to appreciate this. As he notes:

The key to realizing the linking benefit from creating useful, engaging and unique content is to create channels of distribution. As the network of people paying attention to your web site or blog grows, the greater the number of unsolicited links will occur. The more links, the more traffic and link popularity for rankings on search engines.

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The Corporate Weblog Manifesto (Robert Scoble)

Published February 26, 2007 in Blogging and Social Media. 0 Comments

I don’t like regurgitating other people’s work, but I was reading Igor Mordkovich’s article about not forgetting about your target audience, and this made me think about how useful a rehash could be. For example, the SearchAnyway Blog is aimed at affiliate marketers, so when they post a rehash of Rhea Drysdale’s 11 SEM tips, it’s because not all affiliates have time to sift through all the feeds that they, themselves, are subscribing to. So what they’re really doing is providing a one stop shop for the information needs of Affiliate Marketers.

Since AnAesthetic Media is into social media development, then, I think I kind of owe to my readers and clients to rehash what they, themselves, might have missed. That’s why I’m rehashing the main points from Robert Scoble’s Corporate Weblog Manifesto. I made me think about all the time I spend explaining the value of blogging (and other social media) to clients, but how I might not be able to coach them and walk them through the ins and outs of blogging. So here are the main points that Scoble covers: Continue reading ‘The Corporate Weblog Manifesto (Robert Scoble)’

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Dating Geeks: Digg & Craigslist

Published February 25, 2007 in Social Media. 0 Comments

Not surprisingly, a post from the Best of Craigslist has made the Digg homepage. It’s titled Why Geeks and Nerds are Worth It, and is all about why geeky guys make great boyfriends. As Pronet Advertising observes, it was probably written by a geek and doesn’t seem to be Digg-bait. Of course, this isn’t surprising either

With its rich base of forums, in a way, Craigslist was a kind of pioneer of Web 2.0. Furthermore, for many geeks, it just might be more of an honour to make the Best of Craigslist than it would be to make the homepage of Digg.

As far as linkbait goes, moreover, making the Best of Craigslist probably has a lot more staying power and value than listing on the homepage of Digg. Granted, not as many people will see it, but its somewhat more immortalizing, and quite often when you search for something, a Craigslist post can end up in the results. In either case, the reason why geeks/nerds seem to be worth it are: Continue reading ‘Dating Geeks: Digg & Craigslist’

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A Pixeled Revolution - By the User, for the User

Published February 24, 2007 in Social Media. 0 Comments

It is strange that a company whose entire product, service, and business model is build around Web 2.0 and the blogsphere would underestimate the power of the two. But very recently, MyBlogLog did. The outcome was probably the first-wave of a pixeled revolution.

As of late, Shoemoney has been a thorn in their side, calling them out on their shortcomings. When he finally exposed a security flaw and showed people how to visit blogs as other MyBlogLog users, MyBlogLog banned him.

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