2007 April archive at Gypsy Bandito

Archive for April, 2007

Addressing Negative Opinion Online

Published April 30, 2007 in PR and Video. 0 Comments

Today at work, we were hit with some really strange rumors that are flying around about us (SearchAnyway) in the Russian online community. Personally, I can’t read Russian, so I’m taking my co-worker’s word for it.

Long story short, it looks like someone who didn’t get a job that they interviewed for is slandering us, and you know, most companies would ignore and wait for it to go away, but as I’ve said before, if the conversation is being had anyway, then you mind as well be part of it. So that’s what we did. In fact, I even invited the skeptical to come check us out for themselves if they still have any reservations. In any case, this is the video response.

I’m Not Eminem - More bloopers are a click away

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Growth Trends in Blogging

Published April 30, 2007 in Blogging. 0 Comments

Last week, everyone was abuzz over indications that the blogsphere had finally hit lull in its growth. Well, I think that they were all over reacting.

Video originally posted on the SearchAnyway Blog

Blogsphere Is Not Falling - Click here for the most popular videos

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PPC on the Campaign Trail

Published April 28, 2007 in Search Engine Marketing and Politics. 0 Comments

So a little while ago, the Canadian Liberal Party bid on the names of candidates running against their own candidates, and those who clicked on the ads found themselves Liberal Party pages. The problem was, however, was that the PPC campaign seemed to lack direction. As one SEOer noted:

The Liberals clearly have no measurable goals for the ads and site to achieve. […]

From what I can tell, the Liberals are just buying search engine advertising in order to get exposure and to project an image of a technologically inclined party.

This all, of course, begs the question: how to effectively leverage PPC advertising toward substantial electoral gains? Well, when it comes to the party’s national campaign, it’s by paying close attention to four variable: (1) keywords; (2) geo-targeting; (3) relevant landing pages; and (4) timing. Continue reading ‘PPC on the Campaign Trail’

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Search Engine Marketing on the Campaign Trail

Published April 28, 2007 in Search Engine Marketing and Politics. 0 Comments

A little while ago, the Quebec Liberal Party was bidding on their candidates names through Google’s AdWords program. Subsequently, they were caught bidding on the names of candidates from rival parties, so I made this video for the SearchAnyway Blog. In any case, since Canadian politicians seem to be lagging behind their American counterparts when it comes to online campaigning, I’m going to start offering them some insight and advice on how to leverage the most democratic medium ever in their favour — and it’ll all be for free.

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Did Loren Get Lucky?

Published April 24, 2007 in Video. 0 Comments

Really, I’m not sure. It’s your call, and I’d love to hear what you think. In any case, I think that this is a solid endorsement of JDate, and if my reaction is any indication, it obviously has viral potential.

Via 1938 Media.

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Search Advertising Outpacing Newspapers

Published April 23, 2007 in Advertising and Video. 0 Comments

So in the past, I’ve enjoyed talking about mainstream media hearing its own death rattle. Well, it looks like it’s getting louder and louder. It turns out that major newspapers are already falling short of their projected growth sales, but you can watch this video for more input on that…