There was this post on Strumpette last week calling Web 2.0 Digitial McCarthyism… That’s precisely the kind of reaction I’d expect from the mainstream media in general, and the kind of sensationalism that I’d expect from Fox in particular. Can you smell the fear?
It’s Democracy, NOT McCarthysim from CT Moore and Vimeo.
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Our generation is going to make history in a user generated content kind of way…
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Google has become the leviathan that it has because it was first in figuring out the algorithm that could serve up the most relevant search results given the technology of the time. Obviously, the most relevant results possible have to do with exactly what the user happens to have in mind at any given time, but trying to reconcile that puzzle of artificial intelligence telepathy just wasn’t an option in a time when the interwebs were still the Wild West and even the user wasn’t sure what it was that they were looking for. As things have evolved and coalesced, however, we’re getting closer and closer to some kind of artificial intelligence telepathy, and it looks like it’s going to be some kind of personalized search. That’s why I’ve been watching personalized search closely for SearchAnyway and have even briefly touched upon its more social manifestation here.
Basically, personalized search will mark the dawn of a semantic web because users will be able to yield search results that are more relevant to what their intent was when they typed in those keywords. The fact that something is the future, however, implies that change is on the horizon, and change usually always has implications for stakeholders. As far as search engine marketing goes, moreover, the biggest stakeholders (next to the search engines themselves, that is) tend to be the advertisers. After all, money makes the interwebs go ’round, and as with most forms of media, it is the advertisers that tend to foot the bill.
Continue reading ‘Search Engine Marketing 2.0′
The only thing worse that your target market ignoring your ad campaign is them lashing out at it. Well here’s a tidbit from Jay Smooth on why a Chicago church who put out a billboard ad campaign to discourage the urban youth from listening to negative vibe hip hop is not only a complete failure, but actually counter productive.
It’s easy, though, to criticize something. What’s challenging is coming up with some kind of approach that is not only different, but learns from current and past failures to actually improve on what’s obviously not already working. And Jay does that by going beyond the petty playa hatin’ and offering that church some insight on how they might do better next time.
So I’ve always had trouble with finding clear distinction between marketing, PR, and advertising. A little while back, though, I found an image that really helped me start figuring it out, but I still felt that it was off the mark, and after some thought, I tried summing them each up in one line. Well, it still didn’t sit right with me, and I think I’ve figured out why…
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I’m not usually one to regurgitate other people’s posts here, but Dawud has a great post over on his blog. It’s called 7 Ways to Make Your Clients Fall in Love with You, and I think that it underscores how Customer Relations are an integral part to both marketing and PR.
After all, new media is about a two way channel of communication, and the value of that is that you able to develop a solid picture of what the client’s or consumer’s needs are. And if you can fulfill their needs, you will own their business. Anyways, summarized, Dawud’s points are as follows:
If you want some elaboration on each, you’ll have to check out the original post. If you do, however, I think you’ll see that each of them comes down to sounds business sense. After all, customer relations is often that little something that can give you an edge over the competitor, especially when good or bad relations are documented and immortalized on the world wide interwebs.
Update: Some Interesting stats from Pierre Bouchard.
Whether you like it or not, Fifth Estate coverage has a shelf life. That’s why Google is the front page of new media. It just so happens, though, that search engines love blogs, and that means that reputation management requires some SEO. What I’m getting at is some elaboration clarification of why I think Edelman is on the right track. In any case, enjoy…
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