I was always reluctant to call myself an SEO… That is, until I was at this conference and met a guy who owned one of the most respected SEO firms in the country. During his presentation, he didn’t say anything that I didn’t already know, so afterward I approached him to talk shop and started asking him about blended/universal SEO. This is when I realized not only that he didn’t know s**t and that I did, but that SEO was basically bulls**t. This is really why content is king.
Basically, everything you need to know about ranking for your desired keywords can be summed up in 6 little steps:
Forget Meta Keywords — the major search engine ignore them.
Use Descriptive Page Titles.
Write Accurate Meta Descriptions.
Use H1 Tags to Label Pages — make them similar to (but not the same as) your page titles.
Have Relevant Content on Your Pages: aim for a 3% keyword density, but settle for 2% density because reading a page with 3% keyword density is like rubbign your eyes with a cheese grater.
In a recession, only one things counts: showing me the money! Social media, however, is about showing me your party pics from last weekend’s zombie-walk-keg-stand. Until you can build me a social app that can count beans and generate results, social media will have little relevance in economic times like these.
This is one of the best blends of religion and science I’ve seen in a long time. It’s an installment of G-dcast, a cartoon series based on the stories from the Torah, and read by a different narrator each week. (hat tips Jewlicious)
Vanjoki is responsible for convincing consumers as well as business partners that Nokia’s devices are useful for much more than talking and occasionally snapping a photo. The “multimedia computers,” as Vanjoki likes to call Nokia smartphones, are becoming gateways to the Internet and services such as social networking, music downloads or navigation. Nokia will need all the determination that the hard-driving Vanjoki, who hunts bear in his spare time, can muster. It’s directly taking on Apple, Google, and Research in Motion.
Well, now that they offer email service (in beta), a bit of their strategy is starting to come into focus. Today I sat in on a Nokia Email Service Q&A session on their new email service, and it seem that Nokia is again using the strength and popularity of their consumer devices to leverage some clout in the email market. As Davis Fields, their Email Community Product Manager, explained: Continue reading ‘Nokia vs The Three Bears’
This was one of the last vlogs I shot with the Nokia E71. While waiting to board our flight at the Helsinki airport, Zach told me this story that completely kicked the crap out my story about lost luggage.
I’ve been blogging about the recession in a few places lately, and I’ve been focusing on how there opportunities in appealing to consumers looking for discounts. The undertone to that is that bean-counting is overtaking lifestyle considerations in consumers’ buying decisions.
Well, the marketing counterpart to lifestyle is branding, so if marketers want to keep their jobs, they’re going to have to start thinking about ROI a whole lot more. Incidentally, Gary Vaynerchuk beat me to the punch. Here’s a clip of him explaining which marketers are going to lose out (hat tip Pat Phelan).
A little while ago, 
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