Apple is NOT the iPod. Apple is NOT hipsters. Apple IS style, modernity, reliability, and creativity. This is the experience, and therefore the relationship, that Apple Customers have with Apple Products.
Microsoft is NOT Windows. Microsoft is NOT corporate technologists. Microsoft IS unreliable, non-innovative, easy to use, and easy to break. This is the experience, and therefore the relationship, that Microsoft Customers have with Microsoft Products.
I haven’t been video blogging all that much lately (never mind about new marketing) because, well, I’ve become so interested in the genre that I’ve started working on something super shiny and fun (will launch in a month or so). But since blogging is supposed to help with personal branding and reputation management requires SEO, I have to update semi-regularly because one of the SEO benefits of blogging is frequently updated content. So today I’m going to (1) update, and (2) try to rank for the keywords Montrealer, hipster, geekster, and scenester.
For starters, there’s considerable anecdotal evidence that Google pays slightly more attention to emboldened words. Now I just have to make them recur in a non-spammy context. Continue reading ‘Guide to Montreal-ers: An SEO Exercise’
My strange and eccentricroommate left me for Europe for a couple of months, so I didn’t have anyone to get into trouble with last night. He did, however, leave a copy of All the Sad Young Literary Men in his place, so I spent my Friday night vicariously hanging out with him through his taste in literature and remembering how to read.
It’s a book by Keith Gessen, the founder and editor of the literary journal n+1, and it follows him and two friends from their undergrad to their early thirties as they struggle to become writers and members of the literati (as I once did). Some make it, and some don’t. Anyways, by page 149, Keith is 27 (my age now), and he’s feeling very much about life as I do today: Continue reading ‘Blah Blah Blacksheep’
This is an example of a video blog genre called the 5 x 5 Vignette. It consists in stringing together 5 shots that are 5 seconds long — hence the 5 x 5. With 5×5s, there’s usually some underlying theme that ties the five shots together — like a particularly day in the video blogger’s life.
What I like about this genre is it’s the video equivalent of what a weblog first started out as: an online diary of an individual’s life. Well, here’s my 5×5 weblog entry of a day out of my life from sometime last week when I used public transit to ride all over the city of Montreal. You can find more 5×5s from much more seasoned 5×5ers on the Vimeo FiveByFive Channel.
Although I’m no longer working for them, SearchAnyway.com has invited back to their blog. I’m stoked about continuing to share my thoughts on search engine marketing. In any case, here’s my first comeback post:
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