So it’s been a while since I’ve regularly vlogged my mouth off about tech, web 2.0, and how it’s changing marketing, PR, and all those other things that my peers friends despise me for doing for a living. In fact, it often seems like this has become a place where I have fun with video, and to a certain degree it has.
The truth is that now that I’m armed and dangerous with some new toys, I’ve been working on a couple things that are bit more serious and, consequently, take up all the free time I used to use to vlog — and one of them is launching very, very soon.
Being aloof here, though, doesn’t mean that I’ve stopped doing what I do. I still have a 9-5, and I still get out to play with others from time to time. I’ve also been doing a lot more writing — especially in other places.
Well, the newest of those place is OneDegree.ca, which is a “central gathering place for Canadian Online Marketers.” My first contribution went up yesterday (Sunday, June 29th), and it’s about Using Video for Blended Search Optimization.
Hoorah, I do know what I’m talking about after all! And I intend to keep running my mouth keyboard off to that effect, as soon as the OneDegree staff return from their summer hiatus in August.
I’m too sick to blog today, so I’ve been doing some scraping because apparently it’s really important that I update regularly because if I don’t, all my readers viewers will move on to the next new media marketing blog even if that blogger is a talentless hack next to me because we’re the internet generation, and we make the MTV generation look focused to the point of being stoic. I get cranky when I feel like this. Anyways, the Search Engine Tigers have another example of why SEO is such an integral part of reputation management:
Back in the pre-web days, when someone was unsatisfied about a service or a product, the most they’d do would be to write a letter, tell their friends, and in some extreme cases stand outside the business telling anyone going in about their issue. All of which could dissuade someone from purchasing from your business. These days, all it takes is someone with a blog to put up a post about how they didn’t like your business, and literally within minutes there’s a listing showing up against your name when someone searches for your business. […]
For example, of you do a site: search on the URL for the Virginia State Sexual Offenders Registry, you’ll see that there are over 20,000 pages indexed. That’s ~20,000 pages of Sex Offenders and Violent Sex Offenders, all with their place of employment listed in lovely spiderable text, and yes, they can rank for a business name.
Here’s a clip from about damage controlcrisis management from My Ragan TV. Now normally, this would be way too long (5 minutes, 34 seconds) for the basic advice it offers. However, the video is stylized and not without real world examples, and that makes it entertaining to watch.
Back in March, Duane Brown noted that spin doctors “really need to start working on how we are viewed in the public forum.” While it’s a commonly accept fact that the average Joe doesn’t think much of professional spin doctors, a lot of us in the biz have trouble wrapping our heads around exactly why that is.
The fact of the matter is that most people are stubborn, proud, and don’t like being manipulatedinfluenced by others, regardless of whether it’s for their own (or the greater) good. Even if we are providing them with facts and perspectives on issues that they may have not otherwise considered, we’re interfering with their autonomy and independent thought process. As far as they’re concerned, then, even if we’re bringing them closer to the factstruth, they still feel that we’re clouding their judgment.
Part of this, of course, is attributable to industry practices that are explicitly intended to mislead, misinform, and manipulate, such as the method out lined in a recent MyRagan blog post. You have to be logged in and registered to view it, so I’ve reproduced some of the highlights below: Continue reading ‘Why Everyone Hates Spin Doctors’
Alternatively, you can ask Tod Maffin, a tech-columnist for the CBC and president of Four Sevens. Here’s a clip of Tod explaining just how important Web 2.0 is to your public profile, and how you can keep tabs on it.
So it’s been a while since I’ve regularly vlogged my mouth off about tech, web 2.0, and how it’s changing marketing, PR, and all those other things that my 
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