Techcrunch posted an interview with Google CEO Eric Scmidt, and Eric tells us what he thinks about being a one-trick pony.
Q: The biggest knock against Google is that it is a one-product company. how do you respond to that?
Schmidt: Google is a one-product company. It is called Google. We think about features, not products. People usually talk about text ads when they say that. While the vast majority of our revenues comes from text ads, there is no single large category of text ads or geography. It is well diversified. We serve text ads against content that is not searchable.
Here’s an interview someone who has one of the coolest job titles I’ve ever heard: Analytics Evangelist, Google. His name is Avinash Kaushik and he’s also the author of the book Web Analytics: An Hour A Day, as well as the blog Occam’s Razor. I had the honor of meeting Avinash at the most recent Geek Dinner Montreal
Although I’m no longer working for them, SearchAnyway.com has invited back to their blog. I’m stoked about continuing to share my thoughts on search engine marketing. In any case, here’s my first comeback post:
I’ve been busy and a bit under the weather the last few days, so here’s something I originally posted on the SearchAnyway blog to keep you tied over until I catch up on my work and health. It’s called Search Engine Marketing Explained, and pretty much sums up what I do to put food on the table.
If you enjoyed this, you might be interested in the follow up clip, What is PPC, which pretty much sums up what it is that my employer does to keep the coffers full.
With social search, we have the ability to tap all human knowledge. Sounds lofty and a bit portentous, but it may have the same democratizing effect on search marketers as blogging had on newspaper publishers. Power is spread to the masses, and rather than fear this, we have an opportunity as an industry to capitalize on this in order to offer more comprehensive insights to our clients.
Here’s a clip I came across from SEO Book. It’s about the confluence and symbiotic nature of PR and search engine marketing. It’s a bit on the long side, but Aaron Wall’s expertise makes it worth it.
Something that Aaron underscores in the first couple minutes is that, unlike marketing, PR looks organic. Basically, what he’s getting at is that organic SEO is integral to reputation management, and the reason for that is that Google is the new front page. In any case, enjoy…
As a search engine marketer for SearchAnyway, I care about traffic. So I made this video for the SearchAnyway Blog last week. I hope it ties you over until I get to a camera later tonight.
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