Archive for the 'Social Media' Category

How MyRagan Does Content 2.0

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So ages ago I signed up for MyRagan, a social network aimed at communication professionals and that’s owned and operated by Ragan.com, which is apublisher of corporate communications, public relations, and leadership development newsletters.” Even though I registered as a MyRagan user before I went to work for a failed social network, I was plenty skeptical about how viable this community was.Granted, they’re a vertical social network that’s going after a niche community, and that’s where future social networking opportunities are supposed to be, but I’m a cynical a**hole with a chip on my shoulder.

Eating My Foot

Well, as much of as I’m an a**hole, I know (1) a good resource when I see one, (2) when something’s done right, and (3) how to admit when I’ve underestimated the potential of something. In the last few months, I’ve been logging in to MyRagan more and more, and it’s been because of the regular emails they send to their users.

What’s so special about these emails? Well, for one, their subject lines are effective. But more importantly, their content is useful and targeted. Continue reading ‘How MyRagan Does Content 2.0′

How to Crowdsource

So here’s a little something that I learned about social media marketing from throwing parties.

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Plurk Sounds Like Poop

I’m getting tired of people hating on Twitter for having problems. I mean, yeah, they’re having trouble scaling, but so f**king what? Who the f**k are you to criticize?

First of all, it’s a free service, so you don’t get to say shit about their level of service. If you don’t like it: fine, don’t use it — which would suck for them, but doesn’t change the fact that you have nothing more than your blogging/tweeting ego invested in them.

The fact of the matter is that Twitter was a brilliant f**king idea (albeit an accidental one — which most brilliant ideas are), and all you whiney haters weren’t the one who had it. So there! Just ’cause you can use a web app and blog about how to get the most out of it, that doesn’t mean that you know shit.

It’s easy to see the value of something once someone else shows it to you. It’s another thing altogether to come up with that something, and that’s what separates the shepherds from the sheep.

That being said, Plurk has been riding on the woes of Twitter, so I thought I’d check it out and get a Plurk account. I don’t really like the interface, and maybe I will get used to it, but that’s not the point.

Rather, my point is that while Twitter has really been transparent about being overwhelmed by theirsuccess, the folks over at Plurk who’ve basically been lucky enough to profit benefit from Twitter’s woes have no fucking class. While importing my friends over from my Twitter account, I got this screenshot.

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It’s not good enough that Plurk is succeeding because Twitter is failing, but they have to f**king rub it in. I mean, f**k you Plurk!. The only reason you even got the idea to exist is because Twitter came along first.

And yeah, that’s a problem with being an innovator: your version 1.0 is going to be lacking, and if you’re not quick enough to move on your shortcomings, a competitor is going to enter the marketplace and f**k your shit up. But hey, that only detracts from your profits, not from your inherent bad-assness as a creative and forward-thinking mind.

Think Nikola Tesla. He invented all kinds shit, got very little credit for most of it, and died poor. I’m not, however, putting Biz Stone on par with Tesla.

Anyway, Plurk: good for you, you managed to get lucky. That’s one hell of a business model. I hope that that luck keeps you from getting your ass sued by Universal TV for violating their copyrights, or at least stops you from losing your shirt if you do. Besides, you named your service after th noise that those hard, nugget-like poops make when they hit the water.

Recession Threatens Facebook

It all comes down to how economics influences user behavior and how consumers consume time.

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Duncan Moore — Third Tuesday Interview

Here’s the interview I did with Duncan Moore. He seems to like Twitter. So do I.

We also chatted PR and I filmed that, but I don’t know when I’ll get around to cutting it — HD is a b**ch to work with. Enjoy…


Duncan Moore at Third Tuesday Montreal - Feb 19th from CT Moore on Vimeo.

Third Tuesday Montreal

I’m putting my money where my mouth is…

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Speakers

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MicroHoo 2.0

Even though Loren Feldman thought that Microsoft’s bid for Yahoo doesn’t matter, it does. You see, it’s not about search. It’s about data for Microsoft’s new advertising product. Even Flickr users can read the writing on the wall…

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