It’s wierd posting this clip, but only because of personal baggage that shouldn’t influence my thoughts on music, so I’m not going to let it. It’s music video from Nomadic Massive, a Montreal-based hip-hop group. It feels like positive vibe hip-hop, which I’m getting into these days (check the last.fm widget in the sidebar) because I’m straight up sick of money, cash, and hoes. Anyway, you can check me out on last.fm, but watch this video first.
Archive for the 'Video' Category
This is a clip that Jay Smooth produced after George Carlin died. When I heard the news about George it hit me hard. I had to leave my desk, take an elevator 22 stories down to the street where, and call my old man.
It was my old man who introduced me to George. He played me Occupation Foole when I was about 10 or 12. The potty mouth had my juvenile mind in stitches, but I knew there was a glimmer of genius to the man’s perspective on life.
I heard the news about George from a marketing blog. I was ashamed to be so out of the real world loop that I’d hear about the death of an American legend and personal hero from a marketing blog.
Worse was the realization that someone who I looked up to for what they did would look down on me for what I did. Just watch this clip that the marketing blog posted.
This completely blows my mind and gives me hope that maybe the planet, its inhabitants (and my son) have a fight chance after all…
Thanks to Michale Bailey for the clip
So it’s been a while since I’ve regularly vlogged my mouth off about tech, web 2.0, and how it’s changing marketing, PR, and all those other things that my peers friends despise me for doing for a living. In fact, it often seems like this has become a place where I have fun with video, and to a certain degree it has.
The truth is that now that I’m armed and dangerous with some new toys, I’ve been working on a couple things that are bit more serious and, consequently, take up all the free time I used to use to vlog — and one of them is launching very, very soon.
Being aloof here, though, doesn’t mean that I’ve stopped doing what I do. I still have a 9-5, and I still get out to play with others from time to time. I’ve also been doing a lot more writing — especially in other places.
Well, the newest of those place is OneDegree.ca, which is a “central gathering place for Canadian Online Marketers.” My first contribution went up yesterday (Sunday, June 29th), and it’s about Using Video for Blended Search Optimization.
Hoorah, I do know what I’m talking about after all! And I intend to keep running my mouth keyboard off to that effect, as soon as the OneDegree staff return from their summer hiatus in August.
This is a fake JC Penny ad created that won international advertising award at Cannes this past weekend. The retailer is apparently pissed about it, and are blaming their ad agency Saatchi & Saatchi for it being produced and then leaked onto YouTube.
Personally, I think this whole thing smells of a viral astrotrufing campaign. Everyone is pointing fingers at someone else, and the only ones who seem to be able to answer any questions (the people that entered the ad spot at Cannes in the first place) is stranggely silent. As the Wall Street Journal reports:
Mike Boylson, chief marketing officer for the Plano, Texas, retailer, said he was “terribly disappointed” when he first saw the video Monday, after another Penney official noticed it on blogs that described the video as a Penney ad.
Mr. Boylson said he still was questioning Saatchi late Monday to find out how the video got made […]
In a statement late Monday, Saatchi, a unit of Publicis Groupe SA, said the ad was created by a third-party vendor “without J.C. Penney’s knowledge or consent…Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents.” Epoch Films, the New York production company that was listed as entering the ad in the Cannes Lions Awards, declined to comment.
I suspect that JC Penny is pulling an Edelman. After all, by creating an ad that would appeal to a new target demographic but offend (or by offending) their current one and then denouncing the spot, JC Penny gets to cover all its bases. As the WSJ article concludes:
While the ad could anger parents who shop at Penney, it also has the potential to make the retailer seem “sassy, fun and irreverent” to teens, said Alan Siegel, chief executive of New York strategic-branding company Siegel + Gale.
“It’s not going to reflect well on the brand in Middle America, but the ad is nicely done and the people in it are attractive; young people in New York and L.A. will get a kick out of it,” he said.
The reason I think this might all be premeditated is that JC Penny is a very net savvy brand, and they will be throwing a s**t load of cash at their online marketing efforts this year. At the recent IRCE 2008, the same Mike Boylson that denounced the video admitted that:
JC Penney has a budget for $1.4 billion to spend on marketing initiatives and hinted that most of that money would go to jcp.com.
Companies don’t shred that kind of cheddar on online marketing unless they think that they reall get it. Granted, if they really got it, the might know better than to pull off some kind of subversive viral astroturfing stunt, but maybe they learned from Edelman’s example insofar as setting it up so they won’t get caught.
Now, I know this all sounding a bit like a conspiracy theory, and unless it’s all premeditated and they actually get outed for it I’ll never be able to substantiate any of my suspicions. But the great thing about a conspiracy theory is that it’s a lot like the existence of G*d: although it can’t be proved, it also can’t be disproved
Video via Free Williamsburg.
I do online marketing for a living and video blogging on the side. That’s why this video belongs here…
Here’s a track from Atmosphere, a white-boy hip-hopper from Minneapolis (I think). It’s called Shoulda Known, is off an album called When Life Gives You Lemons, Paint That Shit Gold on RhymeSayers Records, and pretty much vibes with how I’m feeling this morning.
This is how you drop video…
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