Comments on: Hate-Mail 2.0

By: I Am Cutting Edge at Gypsy Bandito

I Am Cutting Edge at Gypsy Bandito — Thu, 20 Sep 2007 19:51:44 +0000

[...] This all reminds me of when I worked for American Apparel. Those guys wrote the book on modern controversial marketing. First, they’ve identified their market as young hipsters. Second, they speak to these hipsters by featuring them (i.e. employees and employees’ friends) in their ads. Third, their villain is the establishment with its archaic standards of beauty and repressed notions of sexuality. Finally, they fan the flames by doing things like publishing their hate mail. [...]

By: Blogs, Your Company, & Bad Press at Gypsy Bandito

Blogs, Your Company, & Bad Press at Gypsy Bandito — Wed, 27 Jun 2007 14:59:55 +0000

[...] little while ago we sang American Apparel’s praises for publishing their hate mail on their company blog. We later built this into what we called the reverse psychology of 2.0. [...]

By: Blogs, Your Company, & Bad Press at AnAesthetic Media

Blogs, Your Company, & Bad Press at AnAesthetic Media — Thu, 29 Mar 2007 03:30:15 +0000

[...] little while ago we sang American Apparel’s praises for publishing their hate mail on their company blog. We later built this into what we called the reverse psychology of 2.0. [...]

By: Reverse Psychology: PR 2.0 at AnAesthetic Media

Reverse Psychology: PR 2.0 at AnAesthetic Media — Fri, 09 Mar 2007 16:37:40 +0000

[...] little while back, we lauded American Apparel for publishing their Hate Mail on their company blog. A few days later, the SearchAnyway blog posted about blogging toward a [...]