The only thing worse that your target market ignoring your ad campaign is them lashing out at it. Well here’s a tidbit from Jay Smooth on why a Chicago church who put out a billboard ad campaign to discourage the urban youth from listening to negative vibe hip hop is not only a complete failure, but actually counter productive.
It’s easy, though, to criticize something. What’s challenging is coming up with some kind of approach that is not only different, but learns from current and past failures to actually improve on what’s obviously not already working. And Jay does that by going beyond the petty playa hatin’ and offering that church some insight on how they might do better next time.
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