I think the point you make about being where your audience is, is a good one. In the case of my gallery, the segment of my audience that actually buys art is slow on the takeup of a lot of the newer technologies out there. There are lots of folks out there who are part of the gallery’s wider audience — after all, art is about more than just the commercial transaction — and those people I reach using my blog, Twitter and FB.
Chris Brogan made a comment a while back about differentiating community from market. They overlap but are not one and the same and businesses like mine need to distinguish between the two.
Hi CT,
I think the point you make about being where your audience is, is a good one. In the case of my gallery, the segment of my audience that actually buys art is slow on the takeup of a lot of the newer technologies out there. There are lots of folks out there who are part of the gallery’s wider audience — after all, art is about more than just the commercial transaction — and those people I reach using my blog, Twitter and FB.
Chris Brogan made a comment a while back about differentiating community from market. They overlap but are not one and the same and businesses like mine need to distinguish between the two.
Nice video by the way, you make a good host.
–Amrita