Search Engine Marketing on the Campaign Trail

A little while ago, the Quebec Liberal Party was bidding on their candidates names through Google’s AdWords program. Subsequently, they were caught bidding on the names of candidates from rival parties, so I made this video for the SearchAnyway Blog. In any case, since Canadian politicians seem to be lagging behind their American counterparts when it comes to online campaigning, I’m going to start offering them some insight and advice on how to leverage the most democratic medium ever in their favour — and it’ll all be for free.

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