We all know that sex sells. We’ve all heard of beer goggles. Well, how about using sex to sell beer goggles?

This is a poster ad for a Montreal micro-brew called Vieux Montreal. You’ll notice that the bottles look like sperm swimming toward an ova. Only in a laissez-faire place like Quebec where joie de vivre means something can advertisers get away with this.

Vivre le Quebec Libre.

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