Ever since I originally posted this image (below), something about hasn’t sit right with me. I mean, I think it’s a great visual aid, but I can’t shake the feeling that maybe it’s a bit off.
In any case, I’ve given it some thought, and here are what I think are the respective functions of marketing, pr, advertising, and branding. I think, if anything, this underscores how you can’t specialize in one without simultaneously dabbling in the others.
Marketing: Giving them something to talk about.
Public Relations: Getting them to talk about it.
Advertising: Talking about it yourself.
Branding: Influencing what’s been said.
Image via Ads of the World.
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